Recently I was working on a cost analysis project to determine the rough order of magnitude (ROM) estimates for numerous elements of a rather large software development project. The ultimate goal was to develop a budgetary proposal to seek funding for the project. ROM estimates are useful where the project is in the planning stages and requirements are not specified in great detail. My approach was to use a variation of the actual cost estimation methodology by contacting vendors to ask them to provide costing data based upon their experiences with similar projects.
Thirty-five organizations were identified and contacted with ultimately 15 responding. This represented a 43% participation rate which I was happy with. However, during the course of contacting vendors and collecting data a question came up on more than one occasion (always from organizations that I had never worked with before) which was something along the lines of: “Why should I help you with your study?” It’s a question that has come up in past costing projects, and I feel I still haven’t come up with a really compelling response. So I’ve decided to use the power of the blog to attempt to identify as many reasons as I possibly could and to seek the ideas and input of others as well. I’d greatly appreciate your comments, thoughts, and suggestions about the five reasons I’ve listed below as well as your help in identifying the many I certainly have missed …
New business leads – Chances are the consulting firm doing the budgetary study contacted you and not the other way around. When they contacted you they were working for a company that represents a potential new client to you or they wouldn’t have contacted you in the first place. Additionally, and more importantly, by assisting the firm with their study, when they do similar projects in the future they are far more likely to contact you again if you have been helpful to them in the past. Thus there is the potential for new business now and additional leads in the future.
An inside scoop on a new business opportunity – The budgetary study may or may not eventually lead to a request for proposal (RFP) opportunity. Nevertheless, should an RFP be issued you will have a lot of information far in advance of your competition who did not participate in the budgetary study. This will enable you to respond more quickly, accurately, and with far more insight into the project than if you were just seeing the requirements for the first time. Your proposal has the potential of being of better quality because of your participation.
A third party introduction to a potential new client instead of a cold call – Nearly everyone would agree that the most desirable way of gaining new clients is through an introduction by a third party that the potential new client values and respects as opposed to contacting them independently with “cold calls.” The consulting firm that is performing the budgetary study most likely has earned the trust and respect of the potential new client as demonstrated by their receiving the business to perform the study. Your providing information to the firm will typically result in your organization being cited in their report as an organization that contributed to the report by providing information, expertise, guidance, etc. This constructively serves as an introduction to the potential client and tends to indicate that the firm respects your contributions enough to include them in their report. An added benefit is that by being listed in the report, you most certainly will be on the list to receive a RFP should one be issued.
A better understanding of budgetary estimating and the potential new client – Participating in the process itself can be both educational and useful for obtaining future business. These types of studies differ from traditional RFPs and RFIs in that there are no procedural or legal obstacles to prevent you from asking as many “relevant” questions as you like. Bear in mind that the firm doing the study can only provide you information that they are aware of or is relevant to the study, but they may share their perspective on the project. After all, if it was important enough to hire a firm to do a cost study, it may very well be worth your time to learn more by participating. In any event it is a great opportunity to learn what the process is all about and develop internal processes for responding in the future, regardless if an RFP is issued or not.
The Vendor Perspective – How many times have you as a vendor asked a potential client when requested to respond to an RFI/RFP: “What’s the budget?“ The whole point of your organization being contacted to participate in this process is to seek your expertise on what that budget should be. Your opinion, coupled with the opinions of other respondents (typically anonymously with respect to their estimates) will be used to determine a realistic budget for the project. Without the cooperation of vendors it can be difficult to determine a budget that is reasonable. So if you don’t contribute … please understand you may be the problem if you’re later faced with a potential client with high expectations but not enough funding to bring them to fruition.
Please share your comments?